Google is no more just an internet search company. One reason why its market cap at $138 billion (Rs 6,21,000 crore) is more than double that of Yahoo (but less than half of Microsoft).
Google Search: Clearly the leader as of now: Half of the world uses Google search; logging 250 million queries a day
Email: Still under beta, but is a hit with users with its features like search, 2.6 GB space, free POP3 account. Has only 4 per cent market share currently, as it's only on invitation as of now
VoIP: It has Google Talk, a VoIP service, which is still under beta. Google is rumoured to be testing a pay-per-call feature in ads appearing on its search engine
AdWords: Google's popular text-based pay-per-click advertising service is the leader in this space. It contributes more than 90 per cent of Google's revenues
AdSense: Its advertising programme for website publishers is the most popular one
Toolbar: If you use Google more than other sites for search, then it's more likely you will download Google Toolbar. So, it has an edge
Blog: After Google bought Pyra Labs, developer of the widely-used Blogger and Blogspot web self-publishing system, it has emerged leader in the blogging space
Desktop search: Launched in 2004, Google's desktop search allows people to scan their computers for information in the same way they use Google to search the web
Photosharing: Google entered digital photosharing service by acquiring Picasa in July 2004
Mapping: Besides simple mapping and directory service, Google Earth combines satellite imagery, maps and the power of Google Search to bring geographic information on the desktop
Book search: Though controversial, Google's project to digitise the world's books is the most ambitious of all
Sunday, June 17, 2007
Google versus Competition
Google versus Competition - Yahoo
Yahoo! Number 2 with a little more than 22% share: Its acquisition of del.icio.us, a community-powered search engine, may help
Fairly strong player in webmail, but is only working on new features in response to Gmail. Has a 30 per cent share of the market
Yahoo! lost out in the race to acquire Skype, a VoIP service, to eBay. But it has two new VoIP services (Phone-in and Phone-out) in the works for its Yahoo Messenger client, which would allow users to place and receive phone calls
Yahoo! has a similar search marketing product after it acquired Overture (it's believed to have pioneered a contextually-relevant search marketing product) in 2003
Yahoo Publisher Network is its answer, but is in beta as of now
Yahoo! Toolbar has similar offerings, but may be less favoured by Google searchers
Yahoo! 360 is its free blogging platform, but is yet to make a mark
Yahoo entered the desktop search space in January 2005 with similar features
Yahoo! entered this space only in March 2005 after its acquisition of Flickr
Yahoo only has simple mapping and directory service
Google versus Competition - MSN
MSN:A distant third: Has spent more than $150 million on its new search engine project. But it's still work in progress
Hotmail is still the leader in webmail with some 33 per cent market share
MSN's reaction to Google Talk was to acquire in August 2005, a San Francisco-based VoIP company Teleo Inc. Post-acquisition, the recently released Windows Live Messenger integrates VoIP features
MSN has a similar pay-per-click advertising service called adCentre, but it's in beta stage. It's said to have nifty features like geo-targeting by country, down to specific cities, and even age and gender
MSN is said to be beta testing a similar advertising service
MSN Toolbar ranks third in the sweepstakes, but the advantage is that it's a worthy addition to Internet Explorer
MSN Spaces is a similar product, but is far below Google's Blogspot
Microsoft released the final version of its desktop search application only in May 2005
MSN does not have an offering in this space yet
MSN too has only maps and directions
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